DESIGNING HOLIDAY EXPERIENCES DESIGNING HOLIDAY EXPERIENCES

2015 highlights
GROUP OVERVIEW
Since 1967, the Pierre & Vacances-Center Parcs Group, the European leader in tourism residences, has built its success on a specific business model based on two businesses: property (“Pierre”) and tourism (“Vacances”).

The Group masters the entire property chain (from design to marketing), and operates its tourism network in France and abroad via well-known tourism brands.

KEY FIGURES

No. 1
tourism
residences
in Europe
280 sites 280
Sites
46,000 apartments and homes 46,000
apartments and homes
207,000 beds
7.5M customers 7.5 M
customers
12,500 employees 12,500
employees

Group revenue

€1,436M Tourism: €1,181M
Property: €255M
MODELS THAT CAN BE EXPORTED

Boasting an original and evolving business model, the Group has the assets necessary to seize new development opportunities in Europe and beyond European borders.

beach

SALE OF CENTER PARCS COTTAGES TO INDIVIDUALS WITH RENOVATION WORKS

First three domains concerned:
• Vielsalm
  (Belgian Ardennes)
• Port Zelande
  (The Netherlands)
• Nordseeküste
  (Germany)
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Potential of
10,000
cottages

DEVELOPMENT OF PIERRE & VACANCES TOURISM MARKETING MANDATES

25 new
partner residences:

Mauritius
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Italy
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Portugal
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Croatia

INTERNATIONAL DEVELOPMENT OF APARTHOTELS ADAGIO

14 new residences
planned for 2016:

Germany
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Brazil
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Russia
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Saudi Arabia

DEVELOPMENT PROSPECTS IN CHINA

Partnership with
HNA Tourism

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“Nature” tourism
destination projects
• Domains inspired
   by Center Parcs
• Moutain resorts
Connecté à son environnement environnement picto arbre

CONNECTED TO THE ENVIRONMENT

picto arbre

AN ACTOR IN LOCAL DEVELOPMENT,
CLOSE TO NATURE

A partner to the regions and master of its ecological footprint, Pierre & Vacances-Center Parcs has implemented sustainable development across its entire chain of operations, from the choice of location, to impact studies, building design, construction and operation of the tourist sites.

6 SUSTAINABLE DEVELOPMENT COMMITMENTS

— 1 — Promoting and preserving
the natural
capital of our sites
— 2 — Reducing our
environmental impact
— 3 — Making holidays
close-by a time to reconnect
with loved-ones and nature
— 4 — Implementing a responsible
employer policy
— 5 — Maintaining sustainable
development performances
in every-day life at the site
— 6 — Pledging to be
a long-term local
partner and player

KEY FIGURES

85 sites éco-label 85 sites
of the Group’s sites
have an environmental
certification or an eco-label
51 sites
Pierre & Vacances, Maeva
and Center Parcs sites
have the Green Key label
68%
of Adagio aparthotels
have the European Ecolabel certification
Center& Parcs' environmental
management system is certified ISO 14 001
Center Parcs Le Bois aux Daims certified NF HQE - Tertiary Buildings level “Exceptional” according to 14 criteria.
Villages Nature® Paris:
maximum reduction in ecological footprint with 10 measurable key targets.
connected tu people humain picto arbre

connected to people

picto coeur

A RESPONSIBLE AND COMMITTED EMPLOYER
CONNECTED TO ITS CUSTOMERS

Human relations are at the heart of the Group’s concerns in a business where the ties made with employees have a direct influence on the quality of the customer experience. Feeling good at work and customer satisfaction mean creating a privileged dialogue between staff and holidaymakers.
Digital helps create a unique relationship with each of our customers. It is now present at each stage of the customer journey for the Group brands.

4HUMAN RESOURCES PRIORITIES

Staff well-being
Talent management
Managerial development
Integration and training
STRENGTHENED PRESENCE
ON SOCIAL NETWORKS
connected to desires desires picto pouce

connected to desires

picto coeur

7.5 million unique experiences

The Group meets the new expectations of holidaymakers, whether they are looking for greater flexibility, freedom of choice, personalised holidays or tailor-made offers.
Short or long stays, in packages or with “à-la-carte” services, city breaks and extended stays… The Group’s brands offer a range of experiences in France, and near major European cities, at seaside, mountain and country destinations and in city centres.

280 sites

Well-known
tourism brands
logos
soleil

REINVENTED
OFFERS

TARGETED OFFERS Activities for each
Center Parcs domain
Personalised
Pierre & Vacances formulas
FLEXIBILITY Flexible arrival times
Flexible holiday durations
EXPERIENCE A “factory” of unforgettable memories
SHARING Sharing experiences with loved-ones and communities via social networks
Services Tailor-made, à-la-carte, packages, hotel services